British Snacking Brand Boosts Expansion as it Targets £100 Million Worth of Sales by 2022
One of the UK’s leading independent snacking companies has marked the next stage in its growth towards £100 million worth of sales by 2022, announcing nationwide distribution of Burts Potato Chips through the Costa Coffee chain of outlets. Burts Snacks has revealed the new listing following its £7 million investment into the business last year. This aided the introduction of a range of new frying and popping techniques across its two manufacturing facilities, helping Burts to satisfy increasing demand for its unique products. The Plymouth and Leicester-based business forecasts sales of £54.3 million by the end of this financial year as it continues to outperform the crisps, snacks and nuts category.
Burts Snacks’ top-selling hand cooked crisps, Burts Potato Chips, will be available in four best-selling flavours – Sea Salt, Sea Salt & Malted Vinegar, Mature Cheddar & Spring Onion and Sweet Chilli – at Costa Coffee stores across the country from March 2020. The announcement marks Burts’ continued success in becoming the UK’s fastest growing, independent snacking manufacturer.
Simon Knight, Sales & Marketing Director at Burts Snacks, comments: “The growth of the business over the last six years has been extraordinary, and our confirmed distribution with Costa Coffee is a huge step on our journey to achieving sales of £100 million in the next two years. We’re committed to producing the highest quality snacks using the best local, British ingredients, and to be able to guarantee that consumers across the UK can enjoy those products is a testament to our efforts.
“While many of the other snacking manufacturers have consolidated into larger, multi-national portfolios, we are proud to stay true to our core values; remaining independent, family-owned and truly British.”
Eric Tavoukdijan, Commercial Marketing Director at Costa Coffee, adds: “At Costa Coffee, we’re passionate about providing our customers with the highest quality produce and are constantly on the lookout for innovative products from provenance-based, authentic brands that will appeal to everyone who walks through our doors. As the Nation’s Favourite Coffee Shop, we’re delighted to be partnering with Burts Snacks and know that its range of potato chips will be enjoyed by our customers, alongside a warm cup of our handcrafted signature coffee.”
Burts Snacks employs more than 300 people in the UK and has a long history of producing award winning snacks in innovative flavours. It is proud to be family owned, with its roots ingrained in the Plymouth community where it continues to support a host of local initiatives, including Devon Air Ambulance and Jeremiah’s Journey.
