FDBusiness.com

SABMiller is investing an additional $15m in its operations in South Sudan to increase production capacity and build on the strong performance of its local brand portfolio. The state-of-the-art brewery in Juba, which was commissioned in 2009 following investment of $37m, is currently at full capacity.

By November 2011, the brewery will have increased brewing capacity to a total of 500,000 hectolitres. The investment comes in response to very positive consumer acceptance of the brewery’s local brands in its first two years of operation and will enable SABMiller to service the entire South Sudanese market with a balanced and affordable portfolio of brands.

The popularity of the newly-launched White Bull brand and the locally brewed and bottled Nile Special brand has driven the increase in production capability. However, improved capacity will also give the company the flexibility to introduce new brands to the market.