FDBusiness.com

Breadwinners is an innovative new charity offering those struggling to find employment in London an opportunity to start their own fresh bread delivery business. Londoners can wake up to fresh, award-winning artisan bread delivered directly to their door at no extra cost to what they would pay in the bakery. Customers book delivery with their local Breadwinner by entering their postcode at www.breadwinners.org.uk. Delivered from top local London bakeries, customers will enjoy delicious, beautifully made bread and pastries, with every penny of profit going towards their local Breadwinners.

The charity has partnered with two local bakeries from launch. One of London’s leading producers of multi- award-winning artisan bread, Celtic Bakers hand-crafts loaves, cakes and pastries which are found in the most discerning top restaurants, hotels, delicatessens and food halls. London-based GAIL’s artisan bakery specialises in craft bread and reinventing the way Londoners think about fresh, handmade bread and their local bakery.

Tapping into the growing demand for high quality food deliveries, the freshly baked bread or pastries are delivered by bicycle straight to the customer’s home or work at a time convenient for them. There is no minimum order and no delivery charge, just beautiful, fresh bread delivered from their local bakery.

The Breadwinners Foundation has been set up to systematically address the issues surrounding unemployment in disadvantaged communities. The charity aims to provide an innovative business model for the unemployed, providing all the training, microfinance and equipment they need.

Championed by organic mill, Shipton Mill, Breadwinners has partnered with established, pioneering bakeries in London who share a passion for ‘real bread’ and social change.

Marika Chaplais, Project Director of Breadwinners Foundation, says: “A lack of opportunity, understanding and an unfair recruitment process forces thousands of people into low pay and long term unemployment. Stuck at the bottom of the labour market, there is often no way out. Breadwinners, Shipton Mill and our pioneering partner bakeries are working together to not only offer jobs to those struggling to find employment, but a chance for them to really take back control of their lives and finances, learn transferable skills, and create a business they can grow, invest in and be proud of.”