Bottled Water to Overtake All Other Soft Drinks Worldwide
“Bottled water consumption is set to overtake all other soft drinks worldwide this year,” according to Richard Hall, Chairman of Zenith Global, the global food and drink experts, when speaking at the recent 15th Global Bottled Water Congress in Evian. “This is all the more remarkable because other soft drinks include carbonates, juices, energy, sports, concentrates, ready to drink teas and coffees, some of which are also growing strongly.”
He elaborated: “Bottled water consumption reached 418 billion litres in 2017, up 92% since 2007, an average approaching 7% a year and a 10 year increase of 200 billion litres. All other soft drinks totalled 438 billion litres in 2017, up 24% since 2007, an average of 2% a year and a 10 year increase of 84 billion litres.
“We are therefore forecasting 2018 will be the year when bottled water exceeds the total for all other non-alcoholic beverages. We can make this prediction because we have developed a new online globaldrinks.com database. It covers 24 non-alcoholic beverage categories and segments across 86 countries in both volume and value, with figures going back to 2006 and forecasts up to 2022.”
The globaldrinks.com database was originally introduced in 2000 and has become the definitive business planning reference for many companies in the beverage industry as well as others seeking to understand and compare national market characteristics against regional or global trends.
Prices start at just £60 for a single market segment in a single country. £1,000 provides access to 17 segments in a single country or a single segment across 17 countries. The entire database costs £12,000. All prices include a year’s subscription and any updates during that time. The database is fully interactive and can be used to generate charts as well as tables.
Richard Hall demonstrated the power of the database by comparing bottled water prices for five market segments over the past 10 years. “This shows that the vast majority of bottled water is not only healthy, convenient and local, it is also very affordably priced with virtually no increase in average prices during the past ten years.
“The price of bulk water in packs over 10 litres has consistently averaged out at US$0.15 or less per litre and the average for smaller packs of still water has not risen above US$0.65 per litre. Nevertheless, there is a strong premium for other waters, with sparkling water averaging up to US$0.97 per litre, flavoured water up to US$1.49 per litre and functional water up to US$1.95 per litre.
“In dynamic and constantly changing markets, it is essential for producers and suppliers to keep on top of the latest consumption trends. This database underpins and informs much of our work around the world across the full range of beverage categories,” he concluded.
Many of the world’s top beverage companies use Zenith Global data to support their business strategy, market planning, forecasts and product development. Any business can subscribe directly online by going to www.globaldrinks.com
Full details including countries and market segments are available on request from globaldrinks@zenithglobal.com. Zenith Global can also develop a dedicated service based on more precise individual business requirements. Alternatively, call +44 (0)1225 327900 to speak to one of the Zenith Global team.
