FDBusiness.com

Blue Marlin creates new packaging for Maggi

 Breaking News

Blue Marlin creates new packaging for Maggi

July 01
10:59 2013
Spread the love

Design agency Blue Marlin has revamped the packaging for Nestlé’s new Maggi Just for 2 range of recipes

The new look has rolled out in Australian stores and the products target younger consumers without children. According to Blue Marlin, the Maggi signature yellow pantone was updated with an illuminating white sunburst background.

Silver highlights are designed to reinforce Just for 2’s foil-pouch freshness and contribute to its overall modern aesthetic. Quirky typography adds a sense of colourful informality to on-pack communications.

“Our big idea was: ‘delicious dishes; job done!’,” said Blue Marlin Sydney associate creative director Polly Williams. “Aspirational food photography presented across two plates and the introduction of a graphic device that talks to the Maggi range, delivers consumer ease, speed, and convenience to drive the proposition home.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

    Subscribe Here



    Advertisements