Biotiful Dairy at The National Food and Drink Business Conference and Exhibition
Gavin Cartland (pictured far right), Head of Commercial and Category of Biotiful Dairy, spoke about the rise of the gut health trend at the recent National Food and Drink Business Conference and Exhibition, Ireland’s premier trade event for the food and drink processing, retail, food service and hospitality sectors which took place at CityWest, Dublin.
Gavin Cartland of Biotiful Dairy presented on the significant rise of the gut health trend in Europe, while adding value to dairy by meeting and leveraging key consumer needs which is at the heart of the Biotiful Dairy range. Discussing the gut health trend and the various benefits of consuming healthier dairy products, Gavin highlighted a recent study undertaken by Mintel Global Food and Drink, which presented the top benefits sought by European functional food and drink consumers which included 43% of those surveyed purchased to maintain/improve digestive health, while 37% of those surveyed purchased such products to maintain a healthy heart. Gavin also discussed the significant rise of the Kefir market in the UK (growth of over 120%), where Biotiful Dairy is market leader in the Kefir category.
Kefir is a fermented milk drink and is at the heart of all Biotiful products. Originating 2,000 years ago in the Caucasus mountains and enjoyed by millions all over the world for its great taste and nutritional benefits. By fermenting locally sourced milk with authentic live Kefir grains, Biotiful creates cultured milk drinks that are naturally packed with billions of gut-friendly cultures, high in protein, vitamins and minerals, with no added sugar or artificial ingredients. Biotiful Kefir is available in a range of flavours including Original, Cherry, Cacao, Strawberry and Honey & Ginger in 250ml and 500ml bottles. Biotiful more recently launched Kefir Quark – a unique combination of milk with kefir and quark cultures that makes a thick and creamy dairy snack packed with protein, full of gut-friendly cultures and similarly no sugar added. Kefir Quark comes in Original, Kefir Quark with a range of fruit compotes including Raspberry, Black Cherry and Strawberry & Rhubarb, and also Kefir Quark with Seed and Berry toppers. Biotiful’s range of Kefir and Kefir Quark is available through Irish Independent Health Foods. For further information visit www.biotfifuldairy.com
