Best of Times, Worst of Times – Global Beverage Outlook 2012
In a new report on the global beverages sector Rabobank identifies five key megatrends which will influence the outlook in 2012: Industry consolidation will be driven by the five megatrends: volatility, emerging market demand, bifurcation of value, convergence in distribution, and sustainable sourcing.
Growth expectations contrast sharply across product segments and global regions. Developing markets such asIndiaare seeing dramatic growth in spirits. However, tighter global wine inventories and weaker currencies in Europe and North America are bringing shifts in competitive sourcing.
According to Rabobank, new global players have emerged in the convergence between soft drinks and beer. Beverage companies that have the vision and resources to take advantage of these five trends are likely to see brighter days ahead in 2012.
