Belvoir Fruit Farms launches nature photography competition in aid of Butterfly Conservation
Belvoir Fruit Farms, the UK’s ‘original’ elderflower cordial producer is inviting consumers to spread their creative wings in support of Butterfly Conservation, the UK charity dedicated to saving butterflies, moths and our environment, and has committed to a donation of £5000.
As part of a raft of promotional activity, Belvoir is encouraging budding nature photographers to celebrate the great British countryside by entering a photographic competition to be judged by Butterfly Conservation vice president, Chris Packham, to win one of two holidays from Greenwings wildlife holidays. For every entry Belvoir will donate £1 to Butterfly Conservation and each entrant will be given free Butterfly Conservation membership. Split into two categories: Wildlife in the Garden and Wildlife in the Countryside, the competition runs from July to the end of October.
The competition will be driven by social media including Facebook, Twitter, Pinterest and Instagram with some of the entries being displayed on the sites. It is the second year Belvoir has supported Butterfly Conservation and the company will be re-launching a specially designed butterfly label which will be featured on bottles of Elderflower Cordial from 1 August.
Chris Packham commented on the importance of the charity’s work: “I wholeheartedly support the work that Butterfly Conservation is doing to reverse the decline of butterflies and protect species for future generations.”
In 1946 there was an estimated 500,000 miles of hedgerow in England which by 1993 had decreased to 236,000. Although this rapid decline has been slowed through improved hedgerow management there is still more work to be done to ensure that these ‘lifelines’ for many of Britain’s native plant, bird, mammal and butterfly populations survive. By encouraging people to get out into the countryside and capture an image of Britain’s wildlife, Belvoir is hoping to increase the appreciation of our home-grown countryside and the life that dwells there.
For further details about the competition visit www.belvoirfruitfarms.co.uk and for further information on Butterfly Conservation visit www.butterfly-conservation.org.
