Baltika Breweries Expands its Reach to the Democratic Republic of the Congo
Baltika Breweries, part of the Carlsberg Group, has celebrated its 10th anniversary of supplies to Africa by launching exports to the Democratic Republic of the Congo. The first brand of the company to be available on the market will be a non-alcoholic malt drink Baltika 0 Grain.
The Democratic Republic of the Congo is the second largest country and the fourth most populous nation in Africa. The country is a former colony of Belgium – one of the global brewing hubs with a rich culture of beer consumption.
It was decided to launch the market rollout with the capital of the country – Kinshasa – with the population of about 15 million people. The non-alcoholic beverage Baltika 0 Grain will soon be available in popular retail chains Shoprite, Extra Plus and Kin Mart, in small retail at petrol stations and special wholesale sites. By the way, malt drinks Baltika 0 are also available in Burkina Faso, the United Arab Emirates, Iran and Pakistan. The popularity of the variety in the countries of the region has predetermined the choice of a product for the start of exports to the Congo.
Baltika Breweries has been the leader of the Russian beer market since 1996. Baltika owns eight breweries in Russia and a wide portfolio of brands. The company is a significant part of the Carlsberg Group and its region of Eastern Europe, which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. Baltika Breweries is the leading exporter of Russian beer, reaching over 75 countries.
