FDBusiness.com

An unlikely collaboration between can-maker, Ball, and Belgian chocolate brand, Ovidias, will see the latter bringing its novel packaging concept to the commercial market.

Ovidias are set to package its chocolate in drinks cans, maintaining freshness and flavour as well as protecting the product during transit, whilst remaining lightweight.

Storing chocolate in a can also preserves the full and creamy taste of the chocolates, delivering on taste without the need for additives. It also combines a longer shelf life with reduced impact on the environment, making this form of packaging an attractive, if unusual, concept.

The chocolates are individually wrapped before going into the can, before being filled with a small amount of nitrogen to protect it in transit.

Marco Turcatto, Marketing Manager at Ovidias, says: “We decided to make the move to the beverage can format when our founder was inspired by snacks and drinks in a hotel mini-bar, which were served in cans. After careful research, we contacted Ball and through close collaboration we have been able to realise a truly unique product.”

Arjen van Zurk, Ball’s Marketing Manager, comments: “The fact that manufacturers outside of the beverage sector are now looking to the aluminium beverage can as a packaging solution affirms the clear advantages and benefits of this format. Be it the quality and consistency of product delivery, flexible and extensive branding potential, or environmental advantages, the credentials of the beverage can are clear.”