Bacardi works with PPS for new Russian packs
Bacardi has linked up with Professional Packaging Services (PPS) for a range of brands launching into the Russian market
PPS was contracted to supply folding gift boxes for Bacardi Oakheart and Bacardi Superior, as well as luxury rigid boxes for Bacardi 8, Baron Otard, Aberfeldy and Dewars. PPS has now been tasked with developing the 2014 year-round ranges and Christmas promotional packs.
Olesya Belkina, head of purchasing at Bacardi Russia, said: “We were particularly impressed with the design and technical expertise of the PPS team, which interpreted the brief perfectly. They have not just considered the all-important shelf appeal but also at the practicality of the pack in-store.
“PPS was therefore able to create an ingenious solution to ensure the glass, which is provided within the Bacardi Oakheart pack, cannot be pilfered in-store.”
Managing director of PPS, Simon Bell added: “We were absolutely delighted to be approached by Bacardi Russia because of the packaging we have produced for its European colleagues over the last six years.
“It demonstrates that not only have we maintained our creativity by continually providing innovative solutions but also the fact we consistently deliver on time and on budget.”
