Ardagh Group Broadens Horizon with Wine Miniatures
Ardagh Group, a glass packaging business, has widened its variety of wine bottles with the extension of a range of 187ml wine bottles to please growing customer demand for wine miniatures.
Responding to the needs of customers, Ardagh has developed the new miniatures as wine producers throughout Europe continue to seek novel ways of distinguishing their brands from the competition, achieving on-shelf stand out and promoting their provenance. The global wine market is predicted to see growth in glass bottles of 2.5 billion units by 2019, the company claimed.
Ardagh customers in Europe can now choose from over 150 standard wine bottle designs in a range of over 12 different colours to suit the type of wine.
“We follow consumer trends very carefully and have built a degree of flexibility into our plants that allows us to respond to specific developments and customer requests,” said Mike Dick, UK sales director for glass for Ardagh Group.
“For instance, several customers have asked us to include 187ml single serves in our portfolio of wine, reporting an increase in consumer demand from singles, health-conscious under-35s and older consumers.
“There is evidence to suggest that the 187ml wine bottle is being favoured alongside chocolates as an occasional indulgence, and, as well as on railways and airlines, is becoming a more common site on supermarket shelves.”
Ardagh Group manufactures packaging for some of the biggest brand names in the world. The company operates 110 glass and metal manufacturing facilities in over 20 countries and employs more than 23,000 people. An average household will approximately have at least six products in packaged by Ardagh Group.
