FDBusiness.com

When Nestlé was looking for a new packaging for its KitKat senses, AR Packaging and its group of specialised companies supported in shortening the speed to market substantially. The trend to offer chocolate as small portion-packed flow-wraps continues. Using an eye-catching outer cartonboard or flexible packaging supports the high sales target in supermarkets.

The example of Nestlé KitKat Senses proves how successful a close collaboration between the brand owner and the packaging supplier can be. In a short time frame, a unique and sustainable pop-open box made for sharing was developed, tested and launched. Different parts of AR Packaging contributed in this project, with the innovative structural designs made by A&R Carton, printed prototypes produced by the digital printer Mediaköket and the commercial packaging supplied by A&R Carton in Germany.

An attractive sharing platter opens up when the lid is removed and the chocolates are presented in a tempting way. The pack is very convenient to serve from – nice looking on the table – and can easily be reclosed. The tray and lid are made of 100% cartonboard and no outer plastic wrapping is needed.

The project started with an idea generation by Nestlé and AR Packaging with the intention to update their new KitKat series. Two months later, we had come to a winning concept and another two months later the final design was ready to print! In order to continue on this fast track, Mediaköket could deliver the first prototypes to Nestlé just one week after they got the final decision of the design. This is Mediaköket’s specialty; fast lead times of printing on the finally intended material. Two weeks after the prototypes were delivered, the final decision was made and the production started at A&R Carton in Frankfurt, Germany.

A very satisfied Svetlana Kourianova, European Key Account Manager at AR Packaging says: “I’m very proud to be part of AR Packaging and how it provides all possibilities to work together with its many specialized subsidiaries. In this case Mediaköket delivered the prototypes super-fast and made it easy for me to pitch this idea to Nestlé. All cred to my great colleagues at the A&R Carton Frankfurt plant for doing a great job with design, development and of course production!”

The project started in January 2017 and KitKat Senses was available in shops February 2018 – an example of how a large brand owner is committed to shortening their new product development process. The project is proof of what good cooperation, both between customer and supplier but also between the companies in the AR Packaging Group, can achieve!