Anheuser-Busch InBev and Keurig Green Mountain Announce R&D Joint Venture
Anheuser-Busch InBev and Keurig Green Mountain, the personal beverage system company, have entered into a joint venture focused on the research and development of an in-home alcohol drink system. The venture, which will bring together the expertise of both companies, will build on the Keurig KOLD™ technology and system innovations and AB InBev’s brewing and packaging technology, and evolve them within the realm of the full adult beverage category, including beer, spirits, cocktails and mixers. The partnership will focus on North America.
“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” says Nathaniel Davis, chief executive of the new venture. “We can’t wait to get started.”
“We are excited to partner with AB InBev to develop a new system for the adult beverage category. We look forward to combining our capabilities and technologies to deliver innovation for consumers,” says Bob Gamgort, chief executive of Keurig Green Mountain, which is a private business owned by an investment group led by JAB Holding Co.
The joint venture employees will come from the current AB InBev and Keurig teams and will be located in facilities in Massachusetts and Vermont.
