Aloe vera fruit juice brand given packaging update
Aloe vera fruit juice brand Simplee Aloe has been given a facelift by design agency Biles Inc., in a bid to capitalise on the growing demand for natural “super drinks”.
Simplee Aloe has adopted a “strengthened” packaging design that will help them to reach out to more mainstream consumers, the London-based agency said.
Anthony Biles, founder and creative director of Biles Inc., said “Simplee Aloe needed to be distilled down to its key brand virtues, and the clue was in the brand name: it is made from Aloe Vera, and it is simply good for you. We made the design more single mindedly simple, and more heroically about aloe.”
The new look heightens the refreshment and ingredients story by better communicating the drink’s healthiness, and amplifying its freshness and flavour cues on pack. It also makes more of a virtue out of the use of clean white space on the packs, further adding to Simplee Aloe’s “goodness” credentials, Biles Inc. added.
The Aloe character was given greater status by integrating it into the logo, making it a central element to the pack and the brand, while it was also made less spikey and more appealing.
The packs are rolling out this January across the UK on the high street in stores such as Asda, Waitrose and Sainsbury’s.
