FDBusiness.com

ALDI Ireland has signed a contract extension with poultry producer Manor Farm for a further year, worth €24 million to the supplier. Manor Farm, a prominent producer of Irish chicken since 1775, has been a valued partner of ALDI Ireland since 2011. The extension of this partnership reflects their long-standing relationship and is a recognition of the highest quality Irish poultry supplied to ALDI’s 162 stores across Ireland.

All of the products Manor Farm supplies to ALDI are 100% Irish, Bord Bia Assured, delivered to stores daily, sustainably produced and fully traceable from farm to fork.

Based in Shercock, County Cavan, Manor Farm currently employs over 900 people and has been in existence for almost 250 years, sourcing fresh chicken daily from over 140 farmers with houses based in Cavan, Monaghan, Louth, Meath and Limerick. The renewed contract with ALDI will support Manor Farm to invest in both capacity and automation, enhancing the company’s operational efficiency and supporting further growth of its farming and production base.

As part of the new contract, Manor Farm will continue supplying a diverse range of products to ALDI, including the premium private label, Higher Welfare Free Range Whole Chicken product. Under the new extended contract, Manor Farm will also introduce a number of new products at ALDI, including a Specially Selected Festive & Dressed Chicken launching in stores this December just in time for Christmas.

Peter Bough, Buying Director, ALDI Ireland, said: “We are delighted to announce the continuation of our partnership with Manor Farm, who we’ve been proud to work with since 2011. This €24 million investment is testament to Manor Farm’s dedication to quality and innovation. Since we opened our first store in Ireland in 1999, ALDI has invested more than €10 billion with Irish suppliers and we currently work with a network of more than 330 Irish producers.

“At ALDI, we are committed to ensuring that our range of high-quality poultry is certified by the Bord Bia Quality Assurance Scheme, meeting the highest standards for welfare. Manor Farm shares our commitment to this mission, and we look forward to continuing to provide our customers with an exceptional range of Irish, sustainably sourced poultry products through this partnership.”

Reflecting on the company’s journey, Cathal Garvey, CEO, Manor Farm, stated: “Manor Farm has been in existence since 1775, producing chickens for several generations with select farmers. All our chicken is 100% Irish and fed with feed from our very own Nutrition Centre. We are proud to supply ALDI with chickens that are born, bred, and reared in Ireland.”

Fiona Twomey, Global Retail Specialist, Bord Bia, added: “This enhanced supply partnership between Manor Farm and ALDI is a strong testament to the importance of the Bord Bia Quality Mark and its prominent position with retailers such as ALDI. ALDI’s customers can be reassured that Quality Assured Manor Farm chicken comes from local poultry producers who work hard to maintain the highest standards under the Bord Bia Quality Assurance programme.”