Aegg design for Pots & Co’s British Airways contract
Pots & Co and Aegg Pots Creative Packaging have partnered up to produce bespoke plastic pots for the launch of its new British Airways contract.
Pots & Co luxury puddings are already stocked in Waitrose, Tesco and Selfridges. The puddings, in Aegg pots, are also available on some Delta Air Lines. Now, Pots & Co desserts are provided on most British Airways flights in Aegg’s crystal PS embossed clear lidded pots, including salted caramel and malted milk chocolate.
Pots & Co and Aegg collaborated closely for several months to ensure the process as well as packaging solution worked seamlessly before going live. For example, the clip-on lid, embossed with the Pots & Co logo, is automated as part of the overall pots production line to provide efficiencies, whilst keeping the level of quality high. As well as featuring on the lid, the Pots & Co logo is also embossed on the pot, ensuring that the packaging matches the luxury element of the product.
Pots & Co founder and chief executive, Julian Dyer, said: “We are delighted to be working with Aegg. We have found them to be very flexible and proactive. They have provided ideal solutions through their understanding of the whole process as well as their great working relationships with machine manufacturers. They also ‘get’ our brand and our joint no-compromise on quality has resulted in a fantastic end product.”
Managing director of Aegg, Jamie Gorman, said: “Pots & Co is a quality brand and we’re proud they’ve partnered with Aegg to introduce their luxury desserts to the in-flight market. We have made a sizeable investment in top quality tooling for the pot and lid moulds, as well as introducing the latest in filling and packaging automation. This means that we are able to provide efficiencies on the production line, whilst sticking to the ‘no compromise’ attitude to quality, adopted by both Pots & Co and Aegg. ”
Andover-based Aegg is a specialist food and beverage glass and plastics packaging company.
