ADM Launches New Range Of Customisable Soya Protein Crisps
ROLLE, Switzerland, 19th November, 2013 – Archer Daniels Midland Company (NYSE: ADM) announced today the launch of Textura™, a new line of soya protein crisps that can be tailored to individual formulation needs. A great source of high quality protein, fibre and whole grains, Textura soya crisps are a cost-effective way to enhance nutrient content, texture and flavour in a wide variety of applications, including nutrition bars, cereals and healthy snacks.
As a further extension of ADM’s wide range of plant-based proteins, fibres and other nutrient-rich ingredients, Textura soya crisps are available in a range of protein contents, and can be tailored to add fibre or characterising flavours to meet the needs of individual product formulations. As a result, snack and other food manufacturers are able to develop unique products with broad consumer appeal.
Tom Burrows, director of strategic marketing at ADM, comments: “Today’s consumers are expecting more choice, higher quality and greater convenience than ever before. While the demand for healthy snacks is rising, many snack manufacturers are still struggling to find the ingredients they need to develop quality products that stand out. With our new range of soya protein crisps, we are able to offer the market a more tailored approach that enables manufacturers to respond to consumer demand for healthy, cereal-based snacks with well-accepted flavour profiles and distinctive nutritional benefits.”
With the new Textura range, ADM expands its existing portfolio of highly versatile soya protein crisps, including its successful Nutrisoy® line, an industry leading soya wheat crisp range, offering products that contain up to 85 per cent protein.
