FDBusiness.com

Vodka brand Absolut has produced a limited edition travel range that, for the first time, incorporates in photography inside the bottle

The brand linked up with Swedish artist Johan Renck to celebrate, what it calls, the arts of photography and illusion. Renck photographed actress and supermodel Lydia Hearst in different personas.

Absolut Company Global Travel Retail director Anders Solsson said: “Both the product itself, the packaging and the campaign represents some of our core brand values.”