FDBusiness.com

Label producer Abbey Labels has announced that it has installed its first digital label press from Xeikon

The team at Abbey had been researching the market for some time prior to making the decision to purchase the Xeikon 3300 machine.

Abbey Labels chairman Tom Allum said: “We had been examining the potential for digital and the equipment available for some two or three years. Question marks about speed of digital devices, print quality, and the space required to set up a digital operation were constantly on our minds.”

According to the firm, the addition of the company’s first digital press has opened new doors and has enabled the company to create new business opportunities.

Allum said: “I would say that 90% of the work is new work – some from existing customers, but most of it from new customers. The new work is being mainly generated from our new updated web site. The ability to produce short runs or multiple sorts of colour labels without the associated cost of plates has allowed the company to compete for many orders that were just out of reach with flexo pricing.”