Nestlé to Sell Some Italian Frozen Food Brands
As part of its investment and development plan for the Italian market, Nestlé has agreed the sale of its business branch that encompasses La Valle Degli Orti, Mare Fresco and Surgela brands to with FRoSTA Group, the frozen food company.
The deal is part of the Nestlé development plan announced last December which will see the Benevento factory become ‘an international hub’ focused exclusively on the production of Buitoni frozen pizzas. An overall investment of €48 million will allow a radical overhaul of the production lines, introducing cutting-edge technology, thus making the plant in Italy’s Campania region an example of production excellence capable of meeting both domestic and international demand.
No negative impact on employment is envisaged for the Benevento production facility. Actually it will witness a progressive increase in jobs with the advancement of the development plan, which includes a major increase in production capacity for frozen pizzas.
Operating since 1963 and in Italy since 1989, FRoSTA Group has a turnover of €440 million, employs 1,600 people and operates facilities in eight countries.
