CPM Wolverine Proctor – A Total Solution Supplier For Breakfast Cereal Manufacturers
By Robin Holding, Commercial Director, CPM Wolverine Proctor Ltd
The breakfast cereal industry sector has seen a steady growth over the last few decades with new markets such as Asia and Eastern Europe developing a taste for traditional breakfast cereals. However, in recent times, the major cereal manufacturers have been challenged by calls for recipe changes, on-the-go product varieties, and now, cereal bars, and drinkable versions of what hitherto were traditional market favourites.
This presents a great challenge to the cereal R & D teams and, further upstream, to the machinery manufacturers. Clearly, we need to work together to develop new processes and products to be able to satisfy consumer demand, but there can often be a compromise between what is desirable and what is practical and cost-effective.
CPM Wolverine Proctor, has been supplying innovative, processing machinery to the breakfast cereals and other food industries since the turn of the last century, and continues to do so on a global basis. We have manufacturing facilities in Europe, USA and China.
Total Solution Supplier
Our customers are becoming progressively more reliant on us as a total solution supplier. In order to meet this demand, we have strengthened our project management, and technical teams, bringing in new design initiatives and process knowledge. This allows us to draw on relevant experiences that may have come from applications in other industry sectors.
We have product testing facilities available in both the U.K. and U.S.A. for use by our clients, with most of the equipment is portable enough to ship, fully assembled, to site.
Complete Plants
For all types of breakfast cereals, and cereal products, we are able to offer complete plants based on traditional batch steam cooking or extrusion, drying and tempering, flaking and shredding, baking and toasting, coating, and final product drying.
Having embraced the latest in computer graphics and software, we use 3D drawing packages to design a complete system in 3D, and can ensure that it will fit into an existing factory without issue. This saves considerable time, money and resource, as any potential issues are caught before any metal is cut.
At the detailed engineering level, hygiene, energy efficiency, and versatility of equipment, continue to be the major driving forces for our new design features The SCF III range of ultra-hygiene dryers and toasters are now widely accepted as a benchmark design for equipment in this class. All our processing equipment is supplied with full plc control of all processing parameters. This is not only to optimise on product quality and consistency, but also minimise energy consumption and provide secure real time data logging. FDA approved systems are available.
The need in the industry for a high temperature and low air velocity ‘puffer’ has been identified, and resulted in such a unit being developed, built and successfully operated. This now complements our traditional Jetzone TM high velocity fluid bed ovens.
One-stop Shop
While we do not manufacture every machine that we supply in a turnkey system; by teaming up with other world class machinery manufacturers and specialists, we can offer cereal manufacturers a “one-stop shop”, all managed by a dedicated project management team.
Our continuing drive to be the preferred machinery supplier means that we are actively encouraging our customers to talk to us about their challenges and requirements in process and equipment design. Only by listening to their ideas and identifying the priorities for their business, can we hope to meet, and exceed their expectations, by supplying them with the optimum solution.
We are proud to be a major supplier to many of the major breakfast cereal manufacturers around the world and we look forward to continued success with them, as well as with new players in the future, whatever their product lines might be!
For further information contact CPM Wolverine Proctor on Tel + 44(0)1355 575350; E-mail sales@wolverineproctor.co.uk or visit www.wolverineproctor.com.
