FDBusiness.com

Italian bottling company, Levissima, part of the Sanpellegrino Group, has debuted its new #LA75 bottle, which is a product of the partnership between the brand and PET Engineering.

The Italian packaging manufacturer was tasked with creating a bottle that could easily be carried around every day, and which could also visibly express the unspoilt purity of Levissima water as it is sourced from the Valtellina glacier, in the north of the country.

PET Engineering had previously helped Levissima with the development of its 0.5 litre bottle, launched in 2009, as well as that of Levissima LaLitro – or 1 litre bottle.

The bottle features “a slender and clean shape with an ergonomic and functional grip”. The decorations around the grip work together with the push-and-pull top, allowing the bottle to return to its initial shape after use. The cone-shaped neck has a raised feature showing the Valtellina mountains, keeping the theme of the other Levissima-branded bottles, such as the 750ml glass container for the horeca channel.

“The new #LA75 bottle is transparent and represents the absolute purity of Levissima water,” PET Engineering said. “It is also very light, making it easy to slide inside your handbag, gym bag or computer backpack; it is easy to handle and ergonomic – perfect for both indoor and outdoor activities – guaranteeing the right amount of hydration for a busy life in the city, rushing from one work engagement to the next.”

Levissima watwe was once known only in a small hamlet in the Valtellina. The company’s mineral water is born in the heart of the Central Alps.