Revolutionary Product Developed: No More Tea Bags, Tea in a Can
A brand new technology created by Guy Woodall, the man responsible for Thorncroft Drinks and the Yum Cha range of cordial-style iced teas, brings a new type of tea to the table. One that “could revolutionise the way we drink tea”.
No More Tea Bags, is stationed on a patent-pending technology that permits for tip-top liquid teas to be held an aerosol-like recyclable can. The tea can be doled out into a mug, with hot water and milk combined and soon a splendid cup of tea has been created without the urgency to wait for the drink to infuse.
Since 1904, the standard teabag has been in distribution and reports for over 96% of brewed teas in the United Kingdom, signifying there is a lot of space for No More Tea Bags to stir up the country’s tea division.
And despite its simple serviceability, Woodall is most delighted by the flavour benefits that the packaging structure offers.
“The convenience of not having to sit around and wait for your tea to brew is a major USP, but the technology we’ve used enables us to produce a tea with what we believe is a far superior taste to an ordinary teabag. According to research the average teabag is brewed for just 13 seconds, which isn’t anywhere near long enough to appreciate the flavour of real tea. The tea we use in No More Tea Bags is brewed for a full five minutes such that a fuller flavour is achieved. All you have to do to get the strength or size of tea you want is add more or less No More Tea Bags as required. Whether you want a strong but small mug of tea or a weaker large mug, NMTB caters for your exact needs, producing the perfect cuppa each and every time.”
It’s not just the traditional tea market that No More Tea Bags is tapping into. Alongside original and Earl Grey assortments, Guy is hoping to attract to the expanding green tea market with a jasmine offering. The drink captures the taste of the finest jasmine green tea in this convenient and easy format and, as with the Earl Grey version, is developed using leaf tea, alternative to fannings.
Guy Woodall graduated from Edinburgh University in 1983 with PHD, before becoming the owner of Thorncroft Drinks in 1984. He remained with company for twenty-four years before becoming the owner of Yum Cha instant iced tea.
