Burton’s Foods Becomes the Burton’s Biscuit Company
Burton’s Foods, the UK’s second biggest biscuits manufacturer, is rebranding its business and changing its trading name to the Burton’s Biscuit Company. The move is intended to strengthen the company’s market standing.
The St Albans-based company, which manufactures biscuits such as Cadbury Biscuits, Jammie Dodgers, Maryland Cookies and Wagon Wheels, operates from production sites at sites at Blackpool, Edinburgh and Llantarnam and employs over 2,000 people.
“The past two years have seen progressive changes at Burton’s, as we’ve transformed ourselves into a successful and dynamic UK manufacturing business. The rebrand, as part of this transformation, represents not only our past achievements, but also our future ambitions as we continue to go from strength to strength,” explains Ben Clarke, chief executive of the Burton’s Biscuit Company.
The rebranding is in line with the company’s development strategy of focusing on delivering quality products, driving innovation in the biscuit category through its power brands and expanding its international presence.
