Canadian company to launch first hemp brand
Hempco Canada Superfoods has launched a new range of hemp oil, seeds, superfoods, supergreens and snacks under PlanetHemp – first consumer-facing hemp brand.
The British Columbia-based company is widely recognised as the sector leader and a key innovator, facilitating Canada’s entire hemp seed trade and successfully launching a number of first-to-market products including hemp protein powder, filtered hemp seed oil, hemp milk, hemp ice cream and hemp yogurt. It uses a unique five stage clean-up process to remove the majority of the seed shell or husk, rather than the industry standard two-stage process; this delivers a much better flavour profile for both the seed itself and all products manufactured from it, Hempco said.
The new consumer-facing range includes hemp protein superfood in three flavours, containing 37g of protein per 100g and boosted with alfalfa; shelled hemp seed, described as “amongst the highest quality available on the market being certified organic”; hemp oil, which is cold-pressed and filtered to ensure no additives contaminate the product and no goodness is depleted from the hemp seed itself; super mini bouchées, which are little snacks designed for healthy indulgence and available in forbidden fruit and cacao heaven variants; plus a line of supergreens – packed full of hemp, spirulina, barleygrass, wheatgrass, alfafa, chlorella, and cinnamon, they can be combined with water, juice, shakes or smoothies to offer a morning drink with a nutritious extra.
The Planet Hemp range is presented in clean and distinctive packaging, designed to reflect the natural, organic and environmentally friendly values of the business and products.
Hempco Europe managing director Tony Reeves said: “One of the goals of Hempco is to reduce the amount of animal products we consume as humans. 15% of all greenhouse gases are currently created by meat production – more than cars, trains, planes and ships combined. The public are increasingly in-tune with this message; the rise of flexitarians in the UK and the fact that 12% of the British population, the highest ever, follows a vegetarian or vegan diet is testament to this fact. It is with this in mind that we are so passionate about making environmentally friendly hemp products available to UK consumers who are concerned with reducing their impact on the planet and the amount of meat they eat.”
