FDBusiness.com

Ocean Spray Ingredient Technology Group (ITG) will be highlighting the wide-ranging applications of the cranberry at this year’s Fi Europe. With more than 1,700 new cranberry product launches in 2010 , cranberry ingredients are growing in popularity across many sectors and Ocean Spray’s sweetened dried cranberries (SDCs) and BerryFusions® Fruits will be on show in Paris to inspire further product innovation.

Marion Burton, marketing manager at Ocean Spray ITG, commented: “The cranberry works well in confectionery, baked goods, cereals and dairy products and is being used across the globe in an ever-expanding range of combinations. Well-known for its health benefits, its sweet, tart taste and vivid red colour, the cranberry is a hit with consumers and Ocean Spray’s range of sweetened dried cranberries and BerryFusions® Fruits offer great taste, bright colour and processing benefits for manufacturers. Its versatility is one of the cranberry’s key attributes and, reflecting this, our cranberry ingredients are available in a wide variety of moisture contents and sizes to suit almost any application.”

Visit stand 2D41 at Fi Europe to find out more and sample Ocean Spray’s extensive range of cranberry ingredients. Representatives from Ocean Spray will be available on stand to offer information and advice on the cranberry and its applications, as well as an insight into the latest health research.

About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers as well as more than 50 grapefruit growers. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2010 sales of $2.0 billion. Ocean Spray’s Ingredient Technology Group (ITG) sells cranberry concentrate worldwide, and offers an extensive portfolio of other fruit ingredients including sweetened dried cranberries, BerryFusions® Fruits, cranberry powders and purée – with total annual sales of approximately $143 million.

For further information on how cranberries can be used in your products, please contact:
J.O. Sims Ltd, Pudding Lane, Pinchbeck, Spalding, Lincs, PE11 3TJ, UK
Tel: +44 (0)1775 842100   Email: douglas.mackay@josims.com
Or visit: www.oceansprayitg.com and www.oceanspray.com

For press information, please contact: Kat Kalinina / Jenny Mason
Barrett Dixon Bell, Craig Court, 25 Hale Road, Altrincham, Cheshire, WA14 2EY, UK
Tel: +44 161 925 4700  E-mail: kat@bdb.co.uk / jenny@bdb.co.uk