General Mills invests in cottage cheese
Irvine, California-based cottage cheese company good culture has announced that it has closed a $2.1 million strategic financing round with lead investments from CAVU venture partners, and 301 INC, General Mills’ new business development and venture unit.
“We are excited to announce our newest partnership with good culture and look forward to developing and bringing such an innovative brand to millions of consumers,” said Clayton Christopher, founder of Sweat Leaf Tea and now co-founder of CAVU venture partners.
“We are thrilled to partner with good culture,” said John Haugen, Vice President and General Manager of 301 INC. “Their mission and vision, coupled with General Mills’ extensive resources, will give good culture tremendous opportunity to grow this remarkable, on-trend offering to meet the increasing consumer interest in nutrient dense, high protein snacks.”
“We are so excited to partner with CAVU and General Mills and look forward to making good culture a household name,” said Jesse Merrill, good culture co-founder and CEO. “Cottage cheese needs a comeback, and good culture is now well-poised to make that a reality.”
good culture offers organic savoury and sweet cottage cheese varieties, including Strawberry Chia, Blueberry Açaí Chia, Sundried Tomato, Kalamata Olive, and Classic.
