FDBusiness.com

Carlsberg Group has published its economic contribution report, which illustrates that significant value is added to society through the production and consumption of the Carlsberg Group’s products.

The group has brewery operations in more than 40 countries in Western Europe, Eastern Europe and Asia. In addition, the brewer is present in more than 100 countries worldwide through license and export agreements.

• The Carlsberg Group employs around 45,000 people directly and, taking into account jobs generated indirectly in related industries such as agriculture and hospitality, the Group generates jobs for 455,000 people in total.
• Using a well-recognized methodology, Regioplan estimates that in 2015 the Carlsberg Group generated DKr104.7 billion in total government revenues directly and through related industries.
• DKr 78.2 billionn in value added is generated by the production and consumption of Carlsberg Group’s products and DKr92.6 billion is generated through gross revenue, other income, financial income and income included in special items.

Carlsberg Group’s majority-owned companies invested DKr38 million within their local communities, including in-kind donations such as free products to support charity events, direct financial contributions and cause-related marketing activities. Across the Group, Carlsberg had 816 community engagement activities in 2015. 6,395 employees spent more than 25,000 hours on volunteering projects supporting local communities.

This is the second time Carlsberg Group has reported on its full economic contributions to society.