FDBusiness.com

Dean Foods is launching TruMoo Calcium Plus low-fat chocolate milk to its line of dairy products. Like regular TruMoo, TruMoo Calcium Plus milk contains no high fructose corn syrup, no artificial growth hormones and no artificial sweeteners – and is made with 50% more calcium per serving than regular low-fat white milk.

According to the National Institutes of Health, Dean Foods points out that more than 50% of boys ages 9-13, girls ages 9-18, women over 50 and men over 70 are failing to meet their daily calcium requirements from diet alone.

“Calcium is one of the most important minerals for the human body,” said Katherine Brooking, MS, RD, Appetite for Health. “Not only is calcium essential for building strong, healthy bones, it also helps muscles, nerves and hormones function optimally. With 50 percent more calcium per serving than regular low-fat milk, TruMoo Calcium Plus chocolate milk is an easy and delicious way to help you and your family meet daily calcium needs.”

TruMoo Calcium Plus provides eight nutrients – potassium, protein, vitamins A, D, and B12, riboflavin and phosphorus, as well as extra calcium.

According to Dean Foods, the National Institutes of Health says that bones increase in size and mass during periods of growth in childhood and adolescence, reaching peak bone mass around age 30. Consuming foods and drinks rich in calcium, like TruMoo Calcium Plus milk, can help build strong, healthy bones and, as part of a well-balanced diet, may reduce the risk of osteoporosis, the company says.

The company goes on to point out that recent studies have shown that, compared to juice, water or some sports drinks, low-fat chocolate milk’s unique blend of carbohydrate and protein is ideal for replenishing tired muscles. Its high water content replaces fluids and electrolytes that are lost during exercise. Unlike water or most sports drinks, Dean Foods says, TruMoo Calcium Plus chocolate milk packs the additional benefit of calcium and includes a balance of sodium and sugar – which may help users stay hydrated longer and regain energy.

“We are constantly striving to develop delicious products that provide nutritional benefits to our consumers and their families,” said Greg Schwarz, Vice President of Marketing, Dean Foods. “TruMoo Calcium Plus allows kids and adults to get important nutrients that they need – all in a tasty treat.”