Wellpak launches Ezo Punnet – first resealable punnets for berries
Wellpak, a leading supplier of fresh produce, launched a new product line: the resealable Ezo Punnet for berries. Ezo Punnet is a unique product used for the first time to pack berries in the UK.
As well as providing a point of difference for retailers in an ever more competitive marketplace, due to its unique combination of features, the Ezo Punnet is also the best and most hygienic way to store berries in the fridge.
It is resealable multiple times, even when frozen. It’s stackable, unlike traditional fruit punnets, which tend to crumple, leaving berries in an unusable mess. It’s also non-spill and entirely sealed, which eliminates the risk of contamination by other fridge contents, including raw meat and poultry.
This combination of features means berries boxed in an Ezo Punnet will look, feel and taste fresher for longer, leading to less waste. And food waste is a major issue in the UK, with the average family wasting almost £60 a month by throwing away almost an entire meal a day (Love Food, Hate Waste, 2015).
The Ezo Punnet will be packed by Wellpak’s service partner Ackio, a specialist, highly-automated fruit packer already renowned for its unique configuration of leading-edge technologies. Together they are strong on procurement, supply, and packaging, presenting a simple, seamless and scalable solution to retailers.
Wellpak’s Sales Director, Simon Lane, said: ‘There is no other product like the Ezo Punnet being used to package berries in the UK. As the first of its kind, it’s a considerable innovation. When this design was used to package cheese in the US, sales shot up, so we’re excited to see the impact the Ezo Punnet will have on berry sales here in the UK.’
Wellpak is based at a purpose built site in Evesham in the South Midlands, one of the UK’s growing heartlands. The company is built around six product categories: Berries, Exotic Vegetables and Legumes, Grapes, Exotic Fruit, Salads and a seventh, Wellpak Complement, that will source any product by agreement and arrangement to support your product range.
