FDBusiness.com

Mondelēz International’s first ‘made-in-Russia’ Oreo biscuits are reaching Russian stores after the company upgraded a manufacturing line at its Sobinka plant. The investment supports the company’s global growth strategy, which includes expanding iconic Power Brands like Oreo to new markets. Mondelēz International is already the leading biscuit maker in Russia with popular brands such as Jubilee, Barni and TUC.

“Oreo is the world’s number one biscuit, so this represents a major snacking milestone for the Russian market,” says Hossam Ashour, general manager of Mon’delez Rus. “Now consumers in Russia will be able to enjoy these legendary cookies, experience the world-famous ritual of ‘twist, lick and dunk’ and love them as they are loved the world over! In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia’s biscuits market.”

Oreo will be available in retail outlets across Russia in three formats: a 38g package for individual consumption, and larger 95g and 228g packages to enjoy with family, friends and colleagues. With approximately $2.5 billion in annual revenues in 2014, Oreo is the world’s favorite cookie. Every year, more than 40 billion Oreo cookies are produced in 18 countries around the world. Thanks to its unique positioning and classic recipe, Oreo is now sold in more than 100 countries.

Mon’delez Rus has operated in the Russian market for over 20 years and holds leadership positions in the chocolate and biscuits categories. Mon’delez Rus employs 2,300 people, with production facilities in Vladimir and Novgorod regions. The company has invested significantly in the Russian economy, to the level of about $1 billion since 1994. In addition, the company’s investments into major social and charitable projects totalled $5 million over the last three years.