AB InBev Loses EU Trade Mark Decision
July 30
10:58
2010
The European Court of Justice, the top court in the European Union, has upheld earlier rulings by the European trade mark office and the European Court of First Instance which deny Anheuser-Busch InBev the right to register the Budweiser name as a trade mark in the EU. US brewing giant Anheuser-Busch, which was acquired by InBev of Belgium in 2008, applied for the EU trade mark in 1996 but the move was opposed by Czech brewer Budejovicky Budvar, which markets its beer in the EU as Budweiser Budvar and as Czechvar in North America.
