Nestle Purina Launches TV Commercial For Dogs
Nestle Purina has created the first-ever television commercial especially for dogs. The TV commercial to be screened on Austrian television uses different sounds – including a high frequency tone – to capture the attention of dogs and their owners. The TV commercial includes different sounds which are likely to be picked up by dogs.
The first is a ‘squeak’ which is similar to the sound dogs’ toys make. Both dogs and people can hear this. The next sound is a high frequency tone, similar to a dog whistle, which humans can barely hear. And the third sound is a soft, high-pitched ‘ping’ which can be heard by dogs and people.
Created by Nestle Purina for its dog food brand Beneful, the TV commercial was first broadcast on German TV channels, national internet sites and the Beneful website during the summer months.
