FDBusiness.com

Nestle is celebrating 125 years of its Maggi brand liquid seasoning in Germany by transforming a historic castle tower into the world’s biggest ‘bottle’ of the product. The company unveiled a giant poster of the iconic condiment at Kronberg Castle, near Frankfurt – which is on display until September – as the first in a series of special anniversary events.

The poster, wrapped around the castle’s tower, has the first ever Maggi Wurze bottle design from 1886 printed on one side and the current bottle design on the other. The image is a reference to the local tradition of describing the structure as the ‘Maggi bottle’, due to its apparent similarity in shape.