FDBusiness.com

At this year’s SIAL, WILD will present ideas which satisfy consumer demands
for natural products while also offering additional opportunities for growth.
The portfolio at the trade fair includes concepts for energy drinks, ready-todrink
(RTD) teas, soft drinks, beverages with malt, mixed beers and drinks with juice as well as new flavors for confectionery products in the food sector. All of these products can be adapted to regional and local preferences. Driving growth forward among energy drinks and tea Energy drinks are developing a wider appeal and attracting more and more target
markets. WILD is a leading international supplier of ingredients for these popular
beverages. At SIAL, the company will present established classics in the Energy Plus
Juice sector as well as new opportunities for remarkable taste sensations in this
steadily growing segment. WILD is also stirring things up with RTD teas: it will share
its refreshing options, such as teas with a hint of mint and premium tea concepts
featuring freshly brewed teas.

Winning ideas for CSD, malt drinks and beer-mix drinks
In addition to its classics for soft drinks, malt beverages and beer-mix drinks, WILD’s
portfolio features new creations with a winning flavor and purely natural ingredients.
Sunwin SteviaTM is an intelligent solution that the Great Taste Expert developed to
lower the calorie content of beverages naturally.

Fruity enjoyment
One highlight of WILD’s current product palette is ideas for beverages with fruit,
including seasonal drinks and cocktail options. WILD is the industry’s premier partner
for both still drinks and juices. Another popular option in the portfolio is concepts for
beverages with a distinctive mouthfeel: these are especially popular in the Middle
East and Africa.
New flavors for confectionery
Last but not least, WILD is presenting innovations for food applications at SIAL 2014.
The company will be displaying its fruity flavors for the confectionery and baked
goods industries: the Ingredients Expert’s new raspberry product range, for example,
is a selection of natural raspberry flavors which have the authentic sensory profile of
the fresh fruit in nuances ranging from floral to jammy. Other treats in the portfolio
included wafers with flavored milk cream filling as well as a blend of fruit and cream
for hard candies. All of the flavors are halal.
In Paris, visitors to the trade fair will experience WILD’s wide ranging palette of
compelling flavors and colors first hand. The company has decades of experience in
the fields of colors and flavors. Thanks to ongoing research and development, WILD
is a reliable partner and stays on the cutting edge when it comes to new trends and
product options.