New Head at United Biscuits
February 17
10:53
2011
United Biscuits, leading European manufacturer of biscuits and snacks, has appointed Benoit Testard as its group chief executive, effective from Monday, 21st February. Formerly, Benoit Testard successfully led the group’s Northern Europe operations and then from 2004 the UK region, which represents 70% of United Biscuits’ business.
Prior to joining UB in March 1999 as managing director of UB France, he spent 13 years with Fromageries BEL, where he began as marketing manager, moving into a sales director role and later becoming head of business.
David Fish, currently executive chairman of United Biscuits, will move to the role of non-executive chairman.