Coca-Cola Gains Another Billion Dollar Brand
Muhtar Kent, president and chief executive of Coca-Cola.
Coca-Cola Company has added Minute Maid Pulpy to its portfolio of brands that have achieved global retail sales of more than $1b, bringing the number of its billion dollar brands to fourteen. Minute Maid Pulpy reached the $1b sales mark in only five years.
The success of Minute Maid Pulpy marks the first time that a brand of The Coca-Cola Company, developed and launched in an emerging market, has reached the billion dollar mark. Minute Maid Pulpy was launched nationally in China in 2005, and is now among the premier juice drink brands in 18 geographies across three continents including Indonesia, Taiwan, Philippines, Thailand and India.
In 2010, Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam. In addition, Pulpy was introduced in Mexico as Valle Pulpy under the del Valle trademark. In Kazakhstan, Pulpy is sold as Piko Pulpy. The brand is poised for further global expansion in 2011.
Minute Maid Pulpy joins Minute Maid and the Simply beverages as the third billion dollar brand within the company’s juice and juice drinks portfolio. Globally, Coca-Cola Company is the number one provider of juices and juice drinks.
