Taura forges new sales alliance with VIP4VIP for Gourmet Series
Taura Natural Ingredients has teamed up with VIP4VIP, a leading sales and marketing agency based in the Netherlands, to ramp up distribution of its URC® Gourmet Series fruit pieces.
The new collaboration means that VIP4VIP, which specialises in sales and marketing support for products targeting the artisanal confectionery and bakery sectors, will help Taura identify suitable channels to take Gourmet Series to market across Europe.
Taura’s Gourmet Series comprises six varieties of fruit pieces made using the unique Ultra Rapid Concentration (URC®) technology. All are designed to be easily used ‘off-the-peg’ by smaller-scale craft bakeries, chocolate producers and innovative chefs.
Included in the Gourmet Series range are strawberry, blueberry, raspberry, orchard fruit, orange and honey. All six varieties offer the benefits that are now synonymous with Taura’s industrial-scale ingredients but in a format and pack-size that has been specially created for artisan producers.
Rémy de Bruijn, founder of VIP4VIP, said: “Gourmet Series is a fantastic concept and something the market is crying out for, so we’re very excited to have entered into this alliance with Taura. Artisanal confectionery and bakery products are enjoying a boom in sales right now and this is an ingredient concept completely in tune with that trend.”
Peter Dehasque, chief executive of Taura, added: “VIP4VIP helped us to develop Gourmet Series so it’s a natural progression of our close working relationship that they should also help us to find the right distributors to take the range to market. Their track record is second to none, while their superb network of contacts and high quality service levels are unrivalled.”
Gourmet Series URC® fruit pieces are suitable for use in a wide range of artisanal products, including chocolates, cakes, biscuits, cookies, muffins, breads and brioches, as well as dishes and desserts served in restaurants. With their high fruit content, these premium quality ingredients offer a delicious, convenient and functional alternative to fresh, candied and dried fruit ingredients.
Gourmet Series has all the taste of fresh fruit, but without the mess and perishability. With a long shelf life at room temperature, the range can help craft bakers, chocolatiers and chefs eliminate the high levels of waste often associated with fresh fruit, thereby controlling costs. Gourmet Series also offers significant taste advantages over dried fruit ingredients and, in contrast to candied fruit pieces, contain no added preservatives, artificial colours or flavours.
URC® is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as chocolate, baked goods, confectionery and snack bars.
For more information, images or to arrange an interview with a Taura Natural Ingredients representative on this subject, please contact:
Miranda Mills, Ingredient Communications
Tel: +44 207 193 4167
Email: Miranda.mills@ingredientcommunications.com
About Taura Natural Ingredients
Taura is the leading global concentrated fruit products company, delivering exceptional taste and functionality. Using Ultra Rapid Concentration® (URC®) technology, Taura produces fruit pieces, flakes and pastes for a wide range of products, including snacks, baked goods, cereals, chocolate and confectionery.
Taura has sales and manufacturing operations in Belgium (for Europe) and New Zealand (for Asia-Pacific) and a sales operation in Virginia, USA (for North America). For more information visit www.tauraURC.com.
