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Next-generation spirits innovation to be shaped by premiumization, convenience, generational shifts, and AI, says new GlobalData study
Spread the loveSpirits consumers are increasingly adopting a “drink less but drink better” outlook, as they seek products that offer superior craftsmanship, unique flavors, and premium ingredients. Premiumization, convenience, a...
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Irish Whiskey Association appoints master blender Helen Mulholland as its first woman chairperson
Spread the loveThe Irish Whiskey Association has announced that Helen Mulholland (pictured above), master blender with Sazerac Ireland, is now to lead the representative body for the all-island Irish whiskey...
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New figures reveal dramatic uplift in sales revenue for UK food manufacturers
Spread the love UK food manufacturers are riding high on a wave of newfound confidence, as figures reveal a dramatic uplift in sales revenue and purchasing. Small and mid-sized firms...
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FSAI’S new five-year strategy to ensure continued trust in Ireland’s food systems
Spread the loveThe Food Safety Authority of Ireland (FSAI) has published its new Strategy for 2025-2029, setting out an ambitious strategic roadmap to safeguard consumer health and assure continued trust...
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Irish Distillers expands direct-to-consumer offering to new European markets
Spread the loveMidleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for...
Beer-Mixed Drinks
In many countries, beer mix drinks represent a major category for breweries. Growth is mainly driven by new products that provide novel interpretations and interesting taste experiences. WILD has developed some creative concept innovations for this sector – for clear and for cloudy beer mixes – in reaction to a move from the long-term popularity of clear drinks to consumers’ growing preference for cloudy varieties with juice content and a natural image. Even classic shandies are gaining new nuances. There is also a rising demand for varieties based on wheat beer.Innovative flavors bring fresh impetus to the entire sector. The young target group, in particular, for beer mix drinks is experimental and appreciates a variety of different flavors. The WILD portfolio includes classic varieties and exotic fruits alongside the so-called super fruits.
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