Langdons announce rebranding
Somerset-based temperature controlled logistics specialist Langdons will gradually assume the branding of parent Nagel Group over the coming years.
Langdons became a wholly owned subsidiary of the Nagel Group of Germany in October 2004. At the time, Nagel understood the strength of the Langdons brand in the UK market. However, it is felt that the time is now right for dual branding which will eventually lead to 100% Nagel group branding for their extensive UK operations.
Langdons managing director Arran Osman says, “With nine depots in the UK and consistent growing annual sales we have been very cautious about making any changes which might affect our position in the UK market but feel the time has come to standardise marketing throughout our EU operations and that of course includes us.”
Arran confirms that the branding change process will be very gradual. The new vehicle livery will be applied to new transport equipment as it joins the 270+ vehicle fleet. There will be no retro fitting of new livery to existing fleet vehicles.
Arran says, “I am very keen to assure our 2000+ customers that this re-branding will make no difference whatsoever to our very high service levels which we are constantly working to maintain and even improve – when that is possible.”
