FDBusiness.com

Danone has turned to Slice Design to create the packaging for a range of new summer flavours for yogurt brand Activia.

According to Slice, the challenge was to create a range “with strong impact, taste appeal and differentiation from the rest of the Activia ranges”.

Alan Gilbody, creative director at Slice Design, said:  “In tune with Activia’s latest campaign, we created a sun drenched, flavour-bursting pack design that built strong taste appeal and showcased these perfect summertime flavours with the use of bold, fresh colours.”

He added: “While keeping the distinctive Activia brand colour, we played with the theme of light to create a warm summery feel and to force differentiation from the core range.”