Wine bottle security tag with style
Checkpoint Systems which offers solutions for shrinkage management, merchandise visibility and apparel labelling for the retail industry, claims to have created an innovative solution to allow wine bottles, some costing up to £100,000, to be securely ‘open-displayed ‘ on retail shelves without affecting the bottle’s appearance.
The Hedonism Wines team in London, UK, asked Checkpoint to create a special wrap designed to set off an alarm whenever a bottle is taken past a security antenna. Unlike most wine wrap tags available in supermarkets the security device from Alpha, a Checkpoint brand, does not conceal the top of the bottle, allowing customers to inspect the closure.
In addition, the Alpha Steel Grip Bottle Wrap contains arubber insert which prevents accidental damage to the bottle’s foil, so avoiding costly replacements or mark downs for damage.
Hedonism Wines explained, “We sell bottles whose labels were designed by Picasso and Chagall, so you can imagine how important merchandise aesthetics and appearance are to us. This meant the solution had to be perfect. We invested a lot of time working with Checkpoint on the design and several types of rubber were tested until we finally arrived at the perfect solution for a bottle of wine that sometimes costs as much as a house.”
Some 50,000 customized wraps were manufactured, each bearing Hedonism’s logo and colours. Seven months after delivery, the shop has not seen a single theft.
Per Levin, president and chief sales officer for Checkpoint’s Shrink Management & Merchandise Visibility Solutions business, said, “The aim was to create an innovative solution which was worthy of the premium merchandise on offer. Being able to ensure the merchandise is available for open display, to enhance the shopping experience, is even more critical at luxury stores. But most of the merchandise requires a discreet but effective solution.”
