Mellow out with Marley
Marley’s Mellow Mood celebrates the birthday of Bob Marley with a number of progressive developments in 2013. Marley’s Mellow Mood is the world’s biggest selling relaxation drink, comprising of a range of sodas and teas and is owned by the Marley Beverage Company which was created in partnership with the family of Bob Marley.
Marley’s Mellow Mood is delighted to confirm that Petty Wood & Co will distribute the product in 2013. Petty Wood, who represent a wide range of premium brands, have ambitious plans for Marley Beverages.
Retail support for Marley’s Mellow Mood has continued as retailers look for innovation. Building on successful listings in 2012 in Tesco, Sainsbury’s and Esso, new distribution in 2013 has included launches in Ocado, Spar & Whistlestop.
To celebrate Bob Marley’s birthday in February, gondola ends in many Tesco stores have been allocated to showcase the full Marley Beverage range. This includes the addition and EU debut of Marley’s One Drop RTD coffee which is poised for general release in time for summer. Made with premium Jamaican coffee, real cane sugar and all-natural ingredients, One Drop is a coffee drink you can enjoy deep down in your soul and represents an exciting addition to the booming ‘cold, hot drinks’ market. In addition, retailers have been offered the opportunity to undertake sampling activity during April.
