Hat-trick of trade shows helps to boost enquiries by 18%
INVOPAK, the UK’s largest supplier of rigid packaging containers, has reported a vast increase in enquiries following its recent attendance at three high-profile UK trade shows.
Visits to INVOPAK’s website from January-March 2013 increased by 18% on the same period last year. The rise has been attributed to a number of factors including a marked increase in PR and marketing activities, including trade show attendance.
Chief Executive, Arjen Cooper-Rolfe, comments, “Exhibiting at trade shows plays a vital role in INVOPAK’S marketing activities. The opportunity to introduce our existing clients to new product ranges and meet potential customers face to face to discuss our capabilities is invaluable. The three shows we’ve exhibited at so far this year have proved absolutely vital in generating significant leads which will undoubtedly strengthen our operation over the coming months and years.”
The family-owned company attended the Ice Cream Expo and Packaging Innovations in February, followed by Pro2Pac in March. All three shows catered for very different audiences, offering INVOPAK an opportunity to discuss its products and services with buyers from a wide range of industry sectors.
Despite the summer of 2012 being one of the wettest since records began, the UK’s ice cream market remains buoyant. The Ice Cream Expo in Harrogate was attended by a significant number of exhibitors and visitors providing INVOPAK with an opportunity to discuss some of the latest additions to its product portfolio specifically designed for packaging icecream, sorbets and frozen yoghurt products.
Packaging Innovations, which took place at the NEC, is one of the largest shows in the industry’s calendar. INVOPAK’S 24 sq mtr stand occupied a prime position at the two day show which was attended by more than 5000 visitors including buyers from major UK brands.
INVOPAK introduced visitors to its stand to the latest service offering from lever lid tin manufacturer, Emballator. A significant investment in new printing technology means Emballator is now able to offer SME customers high-quality labeling and printing options on a par with those used by multi-national operations. INVOPAK is currently the only major UK distributor able to offer this service to its customers.
The hat trick of shows ended with attendance at Pro2Pac, a significant show dedicated to food and drink processing and packaging, held at Excel in London.
Sales Director, Scott Sandilands, says, “Pro2Pac was a very successful show for Invopak. Visitors were particularly interested in our tubs and PET jars for food products such as sauces and spices, flavours, food ingredients, soups and confectionary. We also introduced our new range of new 600 ml and 2200 ml clear polypropylene, microwaveable ready meal boxes which proved extremely popular.”
INVOPAK is part of the IPL Group of companies which recently launched the online packaging superstore, OiPPS. OiPPS is the company’s first B2C venture, specifically aimed at individuals and small scale producers across a number of industries including craft, health and beauty and food production.
Scott continues, “Pro2Pac provided an ideal opportunity to introduce some of the smaller volume food producers and caterers to OiPPS for the first time. OiPPS was very well received – website hits from the launch date to now peaked on Monday 18th March, the second day of Pro2Pac, and sales have risen sharply in recent weeks.”
INVOPAK will be exhibiting on stand 134 at Harrogate Speciality Food Show, June 23rd-24th.
