FDBusiness.com

Leo Luxe, global packaging design, printing and manufacturing supplier showcased its new luxury packaging concepts at Packaging Innovations 2013 (NEC, Birmingham, 27-28 February 2013, Stand C39). Under the theme, ‘Put your best look forward’, items on display included an extensive range of foldable rigid setup boxes, rigid boxes, luxury paper bags and further developments with sound applications.

Cuan O’Callaghan, Leo Luxe said, “We thoroughly enjoyed Packaging Innovations once again as it gave us the opportunity to meet and network with a variety of potential customers, some of which were on our top five companies to meet! The show is also a great platform to display the ever-evolving packaging technologies and materials that can fulfil luxury packaging needs, giving brands the chance to see how they can use these solutions to differentiate their products and make them stand out from the competition.”

Leo Luxe provides an added-value, end-to-end service for luxury product categories such as premium drinks and cosmetics. Its packaging designs are enhanced by a constantly expanding portfolio of finishes and secondary processes such as graining, flocking, embossing and frosting that add various textures and patterns. All of these techniques can be mixed and matched to create numerous product diversifications, giving an added edge in the market.

The company demonstrated new applications such as OpticVision technology, which creates a dramatic dimensional effect using layered imagery to achieve a 3D appearance, differentiating packaging at point of sale. In addition, other samples incorporated sound, whereby ultra-thin switching technology introduces pre-recorded sound bites when certain areas are touched. The sound modules are customised to the product, enabling an interactive packaging experience and unique selling proposition.

Another exhibition highlight was the expansion of the foldable rigid setup box collection, encapsulating square, rectangular, angular and triangular shapes in various sizes.

“This assortment of unique constructions differentiates products at point-of-sale and simultaneously reduces shipping costs with no extra manufacturing implications,” explains Cuan O’Callaghan, Leo Luxe. “Auto-locking bases and lids enable the packaging to open flat for easy storage and then fold up into a rigid box for retail.”

The Leo Luxe ‘Visioneering Guide’ also featured on the stand. Visioneering is an approach Leo Luxe implements that creates a more cohesive connection between the designer, brand and customer for an effective design strategy. Visitors could see how the process integrates package structure, materials, graphics, special surface effects and interactive technologies into unified packaging solutions that deliver a unique brand look and compelling message at retail.