FDBusiness.com

For the first time Givaudan’s sensory science, flavour science and foodservice expertise will be available from within India. Food and beverage customers across the sub-continent will benefit from faster access to Givaudan’s world leading tools and technical services, including Indian consumer-preferred flavour profiles such as mango, dairy and Indian spices and cooking cues.

Representing an investment of over CHF 3.7 million to meet rising customer demand for Givaudan’s industry leading technical services from across the Indian sub-continent; the new Mumbai Flavour Innovation Centre is also the latest demonstration of Givaudan’s on going commitment to expanding its creative and technical capabilities in India. Givaudan just completed the expansion of its flavours powder blend capacity at its Daman production facility and is planning a new flavours manufacturing site at Pune.

At the official opening of the facility, Mauricio Graber, President Flavour Division, said: “Growth in developing markets is one of our strategic pillars and we aim to increase our total sales in these markets to 50% by 2015 across all categories. We will achieve this growth by investing in high growth markets like India, through superior local talent, capabilities and consumer understanding, together with world class infrastructure.

“The expansion of our Mumbai Flavour Innovation Centre enables us to offer sensory science, flavour science and foodservice expertise directly from India for the first time. Together with our in depth understanding of the local Indian market, we are able to offer closer collaboration with our customers, creating true consumer preferred taste experiences to differentiate their products in the marketplace.”

India is one of over 40 countries in which Givaudan has a presence. In 2012 the company grew its business in developing markets by 13.2% in local currencies; it aims to increase its total sales in these markets to 50% by 2015 across all categories.

In 2013, further investments will be completed in Asia Pacific with the expansion of new spray drying capabilities in Indonesia and the ground breaking of a new savoury facility in China.

The center will officially opens on 1 March 2013 and is fully operational from mid-March 2013 and will focus on existing flavour creation, application technology and pilot scale equipment infrastructure expanded. It increases existing technical capabilities with focus on Sweet (Beverages, Dairy, Bakery and Confectionery), Snacks, Savoury and Foodservice segments.

Givaudan has been operating in India since July 1994 and, through its acquisition of Quest International in 2007, has a heritage of over 50 years of trading in India.

Andheri East – home to the headquarters of many large companies and popular with the food industry is the location of the new Mumbai Flavour Innovation Centre.

Givaudan also has a flavour production facility in Daman, a fragrance and flavour commercial site in Haryana and a fragrance production facility in Bangalore. A new flavour manufacturing site in Pune is planned.