FDBusiness.com

Irish coffee specialist Bewley’s has turned to Seda UK to provide paper cups for its Beeco programme

The new cups are compostable and coated in bio-based material. They are available in 12oz double wall insulated format and feature the Beeco design and logo.

According to Seda, the cups have been guaranteed as biodegradable in an industrial composting unit after being tested by independent inspection and certification body Vinçotte. Bewley’s introduced Fairtrade coffee into Ireland in 1996 and works with coffee growers in Central South America.

Carol Geary, marketing manager at Bewley’s said: “There has been growing interest among coffee operators for greener solutions that help to decrease the waste and energy costs associated with doing business.  Our Beeco programme was developed to tap into this trend.

“When we were conceptualising the programme we knew we would need compostable ancillaries to complement the use of the energy saving equipment and ethically sourced coffee.  There are a whole host of factors that food and beverage companies need to consider when introducing compostable materials into their branded portfolio.  Prior to the launch of Beeco, Seda worked with us to ensure that their compostable cup met our rigorous quality and branding standards.”