Heinz adds two new flavours to its canned soup range
September 10
10:18
2012
Heinz has launched two additions to its Classic Soup Special Edition range in a bid to attract a younger market
The cans are appearing in stores this month and the traditional Cream of Mushroom flavour will be combined with a “Hint of Garlic”. The other flavour is Heinz Cream of Chicken with a Dash of White Wine.
Angela Tam, brand manager for Heinz Classic Soups, said: “The Special Edition range is centred around safe adventure. We know that a lot of our consumers like to try new things, but at the same time hold onto familiar flavours that they know and love.”
The new flavours follow the first two varieties in the range – Heinz Cream of Tomato with a Twist of Chilli and Heinz Cream of Chicken with a Touch of Sage.
