Seabrook Crisps Plans New English Factory
Seabrook Crisps, the north of England-based snacks manufacturer, is planning to build a new factory in the south of the country as part of its five year development plan to expand its geographical coverage and to increase sales to £200m by 2022. The family run company, which has increased turnover by 130% to £28m in the last two years, currently holds 5.6% pf the UK crisps market but expects to claim a 10% share by 2015. The company is 65 years old.
According to John Tague, managing director of Seabrook Crisps, the proposed new snacks factory would be built by 2012 or 2013 in Northamptonshire. “We don’t know what the economy is going to be like in five years but, as things stand, there is no financial problem at Seabrook and we are very confident about expansion,” he states. “With our heritage and crinkle-cut style, we offer something different and retailers recognise there is space for another brand to make it big.”
